“More and more, companies are capitalizing on post-election liberal guilt—using the current political climate as a means to increase monetary gains. With advertisements or socially-minded products, these companies address complex social issues in a superficial way. But more than being tone-deaf, this strategy is potentially harmful: Instead of encouraging genuine civic engagement, it promises to ‘raise awareness’ through monetary transactions. The narrative shifts from the importance of the cause to how great the company is for being socially conscious (woke). Ultimately, this strategy is damaging because it focuses on the feelings of the individual consumer rather than the collective whole.”