“Online dating is like a second job that requires knowledge and skills that very few of us have. In fact, most of us have no clue what we’re doing. One reason is that people don’t always know what they’re looking for in a soul mate, unlike when they’re picking something easier, like laundry detergent (big ups to Tide Mountain Spring— who doesn’t want their clothes to smell like a fresh mountain spring?!). While we may think we know what we want, we’re often wrong.”