“Scale is measured through intimacy at scale. We don’t want to grow without engagement. For us, we’re already the biggest in the newsletter game. If we get to 10 million [subscribers] or more, those metrics don’t matter. If you get to 15 million, but people don’t care, then it doesn’t mean anything. Open rate is one way to measure it — can people continue to refer people, building out the Skimm’bassador program? Scale for us is thinking through what does a modern-day audience brand look like. The model we studied the most is Oprah. How do you create that community?”