“It’s fair to say the ten-year-old company’s metamorphic growth has been fueled primarily by young women looking to share the kind of stories that tend to be shut out of mainstream publishing. Asked why the site gets more traction with women than men, Wattpad executives point out that unlike other social-media platforms or YouTube, where commenter vitriol can reach ugly extremes, Wattpad has strenuously maintained an anti-trolling ethos and “welcoming” online environment that has fostered engagement among female readers and writers.”