“Media ecology, more than any other tradition, provides a more robust manifestation of what so many social constructionist scholars had been seeking. We might call it, socio-historical constructionism with teeth. Clearly, it is one thing to sweepingly proclaim that people socially construct 'reality' or to vaguely suggest that 'gender' or 'race' or 'self' or 'intelligence' or 'science' is socially constructed. It is quite a different matter to engage the socio-historical material technological conditions—the total human environment—which built the cultures and selves we now experience and take-for-granted.”