“The content farmer is the dystopian new journalist, producing online content, typically for a large company, in an attempt to garner more advertising revenue because of the popularity of the topic. Here, the value impartation is done by others (droves, really) via algorithms. Value is thus proportional to popularity, and audience courting is synonymous with it. There is no better example of the darkest, most tautological aspects of accelerated curationism: rather than the simulated democracy (or, at least, simulated beneficence) of curated works being presented as attractive to a potential audience because they have been chosen exclusively and carefully for their value, the value in these content-farmed works lies not in preciousness but in popularity.”