"Less, but better - because it concentrates on the essential..." — Dieter Rams

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Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

— Dieter Rams

Good Design is as little design as possible

Design Product Design Principles of Good Design

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Weniger aber besser. (Less but better.)

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Design makes an important contribution to the preservation of the environment. It…

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Nothing must be arbitrary or left to chance. Care and accuracy in the design process show…

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It avoids being fashionable and therefore never appears antiquated. Unlike fashionable…


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