“Patagonia follows through on the dirtbag ethos in both its product line and its corporate giving. One doesn't compensate for the other. Patagonia uses organic cotton and recycled fleece and shell materials, so that its manufacturing takes as little toll as possible on the environment. The products themselves are designed to be versatile rather than particular, so that consumers don't have to purchase an entire product line in order to be equipped, and so that hikers can get by with the fewest items”