“If someone were to tell you you’re not allowed to go to the dive bar on the corner, then every single time you walk by that bar, you’d think about stopping in for a drink. Your curiosity would grow. And then, before you know it, you’d be striding through the door and ordering a beer, even though you quickly discover you hate everything they have on tap, and it isn't even that fun, anyway. The same thing happens with our diet.”