“She’s not forcing her voice to be anything it isn’t with this project. She is not forcing her sound to be anything but the sound she wants. Her lyrics are sharp, introspective, and personal. … This is Rihanna unfiltered, at her most confident, and most in control. It’s not about pleasing the charts anymore. It’s about doing things her way. This is the reintroduction to Rihanna. Say hello.”