Social media platforms are just the tip of the iceberg, however. ISIS' marketing tools run the gamut from popular public platforms to private chat rooms to encrypted messaging systems such as WhatsApp, Kik, Wickr, Zello, and Telegram. At the other end of the spectrum, digital media production houses such as the Al-Furqaan Foundation and the Al-Hayat Media Center—presumably funded by and answering to ISIS' central leadership—churn out professional-grade videos and advertisements.

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