“If we spend more time talking about social media internally than we do talking to our customers on social media, something’s wrong.”
More from Jeff Elder
“Social media is like rock ’n’ roll. If it’s not a little dangerous, what’s the point?”
“Facebook is the boyfriend or girlfriend who is too popular to really be a partner with…”
“Imagine you’re dating three very different people. Twitter is the high-maintenance, sexy…”