"William P. Young’s The Shack, first published on credit-card..." — Jodie Archer

Quote
Catalog

William P. Young’s The Shack, first published on credit-card loans with only the marketing of a $300 website, has now sold over ten million copies.

— Jodie Archer and Matthew L. Jockers

The Bestseller Code

Book Marketing Cases of Books Succeeding Without Marketing

More from Jodie Archer

View all quotes

Quote
Catalog

So we threw out ‘New York’ and ‘Stockholm,’ and we threw out numbers like ‘1984’ and…

Quote
Catalog

Text mining can be defined rather narrowly as the process by which we discover and extract…

Quote
Catalog

Telling us everything from the overarching plotline to the use of the word ‘the,’ the…

Quote
Catalog

The model showed that symmetry in a plotline, and a clear three-act structure, tend to…

           WKM               &WK             W W         M      W      WWW WKW          W W            W           W       W K&W  WM  &WK  W
           W&W W WKW W WKW    W  W WKW WMW   W W WWW W W WW WWW  WW&   MW   &W   W W W &W WW W W W W   W W W  WW   W W W   M W&MWMWKW  W   W W WK
           W   W WKW W W W    W  WW &K WKW   W W WKW W W WW  MW  MMW   MWW W W   W W W MW WW W W W W   W W W WWW&  W W W   WK&&W  WMW W    W W WK
                                 WK

            WWM W        W                              W           K               KWW KW W&&          W &                         K               W
           W  W W WW W&W W W&W  WM   W&KMW MWW W&W WMKW&W    WM W&W W W W WKW W&W   WW   W WKM   WMW&W  W WW W&W WKW   W W WW&WW W& W W&W W&W    KW W&W WMW
           W  W W WWKW&W W WKW  WWK  W WWWKW   W W W W  W    WW W&W W W W W W W W   &WWW W M W   W W W KW WW W W W W   WW WWM&W  WWWW W W W W     W W W W&W
            K&    KK  K     K   K        K  KK  &            K   K            WWW    W      &                 &             K     K    &      W   K      M

           MWW                        MM                                 K   W
           W   WM& WW WW WM  MW W W   W W WM WW   &MW M W WW W W W WMM W&W  KW WM WW &WWMW   MWW W&W W W&W W WW  WWW  MMW W W W W&W W   W WWW   WMM  WMWW W W W WW&W  W
           W & WKWK& W & W&W MW WMW   W W W MKW&  W W WWKW  WW WMWKW WWK W   W W W  WW &K W  W   W W W W W WW  WW  W  K&W W W W W W W   W W WM  W W  WW  WKWWWW W&W WW
           W   W&M   M W W&K MM  W    W&M M  MM    MW  W  WW    W  MM  WMM   M M  WW          WW W&W W W&M   WW  WWW   MM W KMW M M W   M  WW   W  WWKK  & W W  WMW WK
                                K                                                                                K                                                  K

            WW W& WW M W M WW   M  M&   & K MM W    WKWW WW   W W W W W W WWW   WW WW WW   M W MMW   KWM WMW   WKW M M W&  MM     W WW  WW  WW  WW MW
           W   W W  WWWWWWKM W  W W W WWWW W W W    W W  WW    W  W MK MW W MW  W WWKWKK W WKM W WK  W W W W   WW& W W WW W W     WWWKWW  WW  WW&MWW
           WWW W &WW  W W    W  W W&W && W &MW W W  & KW WW   WWW WWW WWW KWW   W  WWK W WMW   W &   WMW W W   W M  W  WM MMW   WWK WMK&  WM  W WW W
                                W                                                                                  M

            & MW&  KK W&WW  K     K    W  KW WK   & WW      &   M   &     &WM    K  & W W &    &    WWW WMM WWW    K K  WW W W &K   &     W  &   M  K& WWM    WW
           WWM&W W WW&W M WWMWWK WKW W W   W W W W&W W  &W W&W W K W W W W W&  WKW WW W W WM  W&W   KWW MKW W  W  W W W WM W WW  WW MW    W W&W W KWK WWW W   WW
           WMW&& WWWWMWW W WM W  W&M W&W   W W W W&W W  && W&W WMW WMW W WMW&   W W W WKW KW  WKW   WWW WMW WWW   W W W WM W WMWWKW  W  WWW W&W WWW WWWWWWW  WWWW


           &WWW                       M M
           W    W W     W &WW WWW WWW W WWW&WWWWW
           WWMW W W W   W &WK WKW W&W W WWM&WW  W






                                                                                           &KKKKKKKKKKKKKKKKKKKK           KK&&MM&M&KKKKKKKKKKKKKKKKKKKKKKK&&&&&&&&&K

              } } }         }      *  * *   *     *   * *  * *    *               * *       } *             * *       *         }             }
              }           *     }           }       *   *  }          }                             *     *         }                 *
                                                    *   }      }              *                           *         }                       }
           }   }  }  } } *    *     *   **   }}      * *   } *    }         }    * * *  * *   }  * *    *  *  *    * * *   *  }   **        } }

                                                                         }             *                    }                        }
             }      *   * *       }           }   *            *         *                                  *                        *
               } *                          * *             }      }     }   }                *             }                  *             *   }
              }              }                 *                      *          }              *     *}     *      *                 }
                                                                               *
                      **             }                        }                                           }
                        *      *                                  }           *                                            *       }
                               *                          }                                    *          }       *
                                                      *     }                    }  } }                     }

                                 }                            }     }                                                    }
                                 }                                                }                               }      }                    }}
             }                       }                 }   *               }                                }            }
              }                  }              }                                       }                   }         }  }     }   *     }

                                                                                    *                                   }    }
                                   }                       }         }*  }                         }                                                      }
                }                                                                                                           }  }
                                    *     }           }           }                                                                }


                            *  }   }   }  *}   }
                   }                   }
                   }             }
                    }          }    * } * *}    ***





             }}        }}}}}}}}}}

                                V             U                       j               jo   o                              U j    o  VV
                o   U U               j       U       V         j        o      j U V V     o V j V     o   Uj  V     V     V                 U
              j     U     o                 j o V          VU         V     V   j     V     o V o   o   o                       UV            U
                                                                        U

           o                  oU                                      U U                             oo   U                                      U
                 j            VU          U               ojo      o j U         j    o         j     VV              j   V     j  o
            Vo          j U    j             o    U   U   Uo   U                 j              j     U         o   j    j           j   o    j        j
                U      U V o     U   V  U        V V  UVV     U   U jV Uj V V       j V  V o j   o V V  V oj   o V o    U  U  o  V  o   o U V      jU U o o

              j                         V                    V                o                      j     V              j         o   o
             j    V  U     Uo        U      o  j     j   j  V V                  V  V     o         o     j o  oV        j           j j j         oj    V           U
            U j       U o   j        U j           V j        V     U                 j  U        U     U                                          oo  jV      o
                  oV    j   j        j      V  o  V          Uj      U               U VooU  V        j    U    V     U    o         V   VU       j    jj     jj
                                                                                                                  U                                                U
                                o              o    j          V   V   Vj  oo                                  o  j    jV         o
           U     j        j  o    V  jVj   o            j      j   j j o j   V       j  oU  o V                       j   V           oU  jU         V
                   o             j V      j V j      U  V       U                       U               U           o      V o oo       Uj  Vo
                    j     UU            j            V  U  j             j   j    j   o     VU    V               U                     V   jj V  o
                                                                                                                    V
                                                                                                     U
           o j             U  jUjj   VU     j  j V      jUV  o o o V   UV      V   U U V U    j o              o  V o V   U j     VU        V j V j          o  o
                  o      U      j   U     j         V         V   U   V           V  V   o                    U           V     o  V    j      V             V  U
                        U V  V j            j   j   j                 V        U     U             j   j       j          V j       U              U
                                                                                                     j

                 j       j           o
                 U     V U   j       V
                 U     V U             j      jj UV
             j   j       j





               jjjjjjjj          jjjjjooooojjjjjjjjjjjjjjjjjjjjjjjjjooooooooojooooooojojo                       UUUUUUUUUUU                                          U

    K             M   K     &     K M         K     &

                                  M      &                   K

               &
                                             K

             K                                K
                                        K                      K
                                      K K               K   K  M

            &   K


                                                    K
               WW       &W  K        &          M KKMW&      K&MMWWK
                         W MWWW   W            KMKWM   K
                         WWWWWK WWW  &          &  KK&
             W           WWWWWWWW&   &    WWWW     K  &
                        WWWWWWWWWWW  K    WWWW          &&&&  &
     WWW W              WWWWWWWWWWW  KMWKWWWWWWKWM  K K &M&&K&&K
       WWWW             WWWWWWMMWWW   WWMWWWWWWW W         K   K
     WWWWWW            WWWWWWWWWWWW   WMWWWWWWWW&M         &WK K K&
      KMWWWW    W     &WWWWWWWWWWWW       &WWWW     K     WWWMK
        WWWWW   WW   WWWWWWWWWWWWWW         WW      WWWM &WW&KMW
         WWWWW  MW   WWWWWWWWWWWWWW                  MWWM&K    K  KM
         KWWW        WWWWWWWMWWWWWW      KMWWWWWK       &MWKK  W   M
          WM    &W&WWMWWWWWWWWWWWMW     KWWWWWWWM       &KK    K  K
         &MM   MWMWKKKK&WWW&&KK&&MW     KWWWWWWWW              MM K

           .                   :
    ,   .       :  .: ,.:         , ,.,. :.   :   , :  .:
              .        :         :
    , ,  , :   . ,: ,,  : :,, .  .  ,:... .  ., , :.:  ,   ,
                      :  :            ,       :   :  ,
        :  :     :   ,    :   , : , .          :   : ,
                 : ,   ,            ,  .:     ,

    :  ,: :: :.    .: .: :,  : ,,   ,        . ,   : .   ,:
                               :
      .,  .,, . :,,
        ,           .


    .,::,,,,,,:   ::,,..   ..   ...
    : :::::::      :,:,.
    ::,:,,,,,,: ::,,,.,
    : ::::::, .:,,,,,.. ,                                 .    ,
    ::        ,.,,,,..             :                         ,
    , ..      :.,,,...,,                       :   .
        ,  :  :,.    ,
    ..         :,,,                 .
            ,  :,:   ,              :
     ,      :,.     :               .          :
      .             .               .     .   .
    ::,,                            .     ::  ,.  .
    ::,::           ,               .
    ::: ,                           .             :
    ,   ,                           ,  .

     }    *  * <     } * *   *  }  } <     <         *  }
       <     }    ~       ~ ~ ~             <            ~
        }}  }*   *~}}*  }}    **<   }}~ * } *}<<<  ** } <
     * <~ ~  <  ~  *  <  ~   <  } }      ~ ~~    <   <~ * ~ <*
     * *<} <<<   ~   } *  } < * <**  *   < ~~} * * }   <~<}~}  < *}
    <  < *  <  }*     ~*}< <<~ ~ * < << ~} ~~ ~ }*} * ~<~~~}~< }  <
    <~**~~*< }~~* }   <   ***   *< ~ *}  ~}  *  <*   <*<}~<*
    }~* } *~  }}   ~  *   << <  < }*}<<<<<<~<< ~*  }  < <  ~
     <}     ~    *   *  ~  ~~ *  ~}}  ~  ***< <  << ~  <~  <}<
    } }     <    }}  }**    *      **~   } }*<*< } }**~}  ~     }
    <*         <
     }    <       }


                 ~      <<          <        }}}}*
     ~       ~<  *~        *  <
               ~        } <    *    <                             **
     ~                         <   ~}                    ~  }   }*
      ~~ ~*                       ~ }          }        < *}~ < } *
        } ~*}}                     *<               *          *<
          < <~                      ~                           }~
            ~~~    ~   ~
             ~<   *~<                                }        }
    <             <<                 * * <      ~ }<    }         ~
    ~~       }    }<                 *<    <   ~  }
               }  *                  }~*}       }* <
             <  ~                     ~           ~} }        *
       ~                              }~           *}~*       *
     ~~~    }                         *          }} * }       *    }

      Vjoj  U o V  oj   j V   V  j    jV Vo U  j UUU  jj j

    oUjV  Uo   jV     V   oojU     o   j   V     Vj  U j  VUo
                               j
    U o   j     o o o   V  o j o   j   oj V     j   o j      jj U
      V   o  V    o j                  o  j                   V UV
                     U   o   oU   j         j  j    o
       j o      jjj  o j V  o j  U               V  oo o jj
         j     o  j                             o
     V ooVVo VoV   VV   Vjjo jj Uoj       j     U V      o o o

    o oo j j VUo o o


               jU                    ojjjjjjj     oU ojjoooooooVVVj
                             j U    j UUUUUVVVoo U     VUUUUU
                                 V V UVVVVVVooo     jUU UUUUUVojoj
             j                        VVVVVojojo jj   Uo          oV
        j  jU           U             UUVV    j Voo VV V         o V
     V   U                            VVVV    U      jjU    oU   joV
    o                              U              oU V U          oo
      j             oo             o o          U UUoUVUVUU UVV jjoj
    o      j                       j V            jjo oUVoU     o  j
               j V   o             o  U j        j   ooV U     oVo
       o       U                   o   UUo      UV o    o       UoUV
        V                          V     j  VV      V      UVUj oV
                 U                 V j  o        V  o VU     U  oUU
         o  o                      U o           o     V   UVV  oV V
              U                    o j             j j oVVUojj   j