“Beginning in the fall, there was all this excitement about Christmas and how it was a day for them. After Thanksgiving, they couldn't miss it. It was fixed so they couldn't miss it. The wreaths and decorations everywhere, and bells ringing, and trees in the park, and Santa Clauses on every corner, and pictures in the magazines and newspapers and on every wall and window in the city told them that if they were good, they would get what they wanted. Even if they couldn't read, they couldn't miss it. They couldn't miss it even if they were blind. It got into the air the poor kids inhaled. Every time they took a walk, they'd see all the expensive toys in the store windows, and they'd write letters to Santa Claus, and their mothers and fathers would promise to mail them, and after the kids had gone to sleep, they'd burn the letters in the stove. And when it came Christmas morning, how could you explain it, how could you tell them that Santa Claus only visited the rich, that he didn't know about the good? How could you face them when all you had to give them was a balloon or a lollipop?”