"Any publisher leader who has a long-term view on their busin..." — Kunal Gupta

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Any publisher leader who has a long-term view on their business should be building a Plan B. That is, a business and product strategy for your digital business that assumes zero organic reach for any content via Facebook.

— Kunal Gupta

Plan B

Facebook Marketing Media Advertising Content Marketing Media Cliff Notes

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Entrepreneurship is about seeing opportunity, even in the face of challenge.

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The State of Digital Media.

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Apple’sstrategywithSafariallowsittotakeaprivacyhighgroundwithoutanyconsequencesforitsownbo…

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While social platforms may be too big to fail, they are increasingly trending to become…

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