“They took a snap of the product they were giving away, then they had viewers screenshot it, and they picked a winner. (In Snapchat, you can view who has taken screenshots of your snaps.) It’s so different from Instagram giveaways because on Instagram anyone can enter, even if they are not loyal to your company. On Snapchat you have loyal viewers who want to see your work-life and your personal-life, so they will appreciate these giveaways so much more!”