“In 1951, Yale psychologist Solomon Asch famously demonstrated the power of conformity when his research participants knowingly answered questions incorrectly just to comply with the group. While engaging in silly behavior and posting the antics online doesn’t always call into question one’s deeply held values, it’s worth noting how unbelievably quick many people are to join that group. No matter how irrational the ask becomes, there are still those who willingly participate.”