“Strategy No. 3: Let it go

This is the opposite of strategy No. 1. Here the Clinton campaign lays low after calculating that the story will die of its own accord. And it may be what we see if the campaign doesn’t see much impact from the FBI news in public and internal polls by early next week. The Clinton campaign woke up Friday morning with a lead of 5 or 6 percentage points nationally. The campaign could afford to lose a point or two, especially if it expects the impact to fade by Election Day.

It can be easy to underestimate how quickly the media can turn from one story to the next. Many stories that seem major at the time wind up garnering no more than two or three days of coverage, provided there’s nothing further to perpetuate them — or if there’s something else that pre-empts them.”