“At first, we couldn’t be establishment, because we didn’t have any money. We were guerrilla marketers, and we still are, a little bit. But as we became No. 1 in our industry, we’ve had to modify our culture and become a bit more planned.”
More from Phil Knight
“Dare to take chances, lest you leave your talent buried in the ground.”
“There is no shoe school, so where do you recruit people for a company that develops and…”
“You’ve got to worry about what’s coming up to stay ahead of the curve…”
“It’s not enough to do good things. You have to let people know what you’re doing.”