"When you move like we did from town to town in these mostly..." — Sam Walton

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When you move like we did from town to town in these mostly rural areas, word of mouth gets your message out to customers pretty quickly without much advertising.

— Sam Walton

Sam Walton

Business Strategy Word of mouth advertisements Success Story

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A lot of what goes on these days with high-flying companies and these overpaid CEO’s,…

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Some families sell their stock off a little at a time to live high, and then—boom—somebody…

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Actually, during this whole early period, Wal-Mart was too small and insignificant for any…

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As usual, some of our critics—mostly unions in this case—took a shot at me for this idea.…

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