“The internet and social media have become the main stage of our culture. As the television was once our culture’s chief mode of communicating ideas and news, turning everything it touched—from war to politics to art into entertainment—today, social media has control of our culture exactly as television once did.

But there is a difference.

You right now, reading this article, are demonstrating exactly that difference.

You are in control of the content you consume. You are not limited by channels or TV guides. Better yet, you are even capable of sharing and engaging with the content.”