“I like to think search ranking algorithms are not as complex and machine-intelligent as they’re made out to be. They just bubble up the most gossiped links. Search Engines need some kind of validation to decide what’s popular. What better validation than gossip.

And that’s what the internet has become. Full of gossip, junk content, paid posts, con articles, click bait links, sock-puppetry, spam, regurgitated spam, free e-books, self aggrandizement, fake followers, fake news, - all designed to achieve one thing - con the Search Engine - and you.”