“WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don't mean to make money - that's a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
More from Simon Sinek
“People don't buy what you do, they buy why you do it.”
“Working hard for something we don't care about is called stress. Working hard for…”
“Strong relationships, at home or work, are based on trust and communication. But if there…”
“A movement exists when people are inspired to move. To start a movement a leader must…”