“Online lifestyle publisher SheKnows Media Holdings has agreed to acquire StyleCaster, a group of fashion and beauty websites, in hopes of broadening its base of advertisers...
StyleCaster, which operates sites such as Stylecaster.com, BeautyHigh.com and DailyMakeover.com, attracted an average of 2.9 million unique visitors in May, according to comScore.
While the terms of the deal were not disclosed a person familiar with the matter said the stock deal is valued at roughly $10 million.”