“Many of you in media understand why too easy access to guns is big part of the problem. Too easy access to mass media infamy following mass murder/suicide is also part of the problem. Research is more than clear at this point. Please do your part. Report responsibly, to inform.

Responsible reporting : don't excessively splatter the killer's face, name or manifesto on loop on mass media and front pages. Don't replay the same short video of people running/cowering in fear. It's a snuff film, don't cooperate. Instead focus on victims, report about guns. . .”