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After cementing ‘marketing partner’ status with Nike, The Infatuation plots new revenue streams

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“The Infatuation, the food guide-turned-media platform-turned ‘360 marketing partner’, is primed to diversify its monetization strategy beyond branded content – a strategy that’s so far seen it bring food culture to the likes of Nike and Amex and unify internal brand teams with its plug-and-play appr…”

— Katie Deighton, thedrum.com

Tagged: Media Cliff Notes

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