“In January, the cost per thousand impressions for an Instagram Stories ad was $4.62, while the interaction rate was 1 percent. For the 30 days to Aug. 16, the CPM for Instagram Stories was $5.53, while the interaction rate was 0.47 percent. The story here is that when a new placement shows up, peopl…”— Simon Lejeune, digiday.comTagged: Media Cliff Notes, Facebook, Instagram Stories, Snapchat