“Before someone would decide to spend $1 million on a campaign with five or 10 publishers. Now they’re going to do it with one publisher. It will raise the stakes in terms of campaign proposals, the ideas proposed. The stakes are going to go up a lot more. It will hurt a lot more when you don’t win o…”— Michael Finnegan, digiday.comTagged: The Atlantic, Media, strategy, Marketing, Branded Content