“How can we diagnose and prescribe for free one minute, and later ask for hundreds or thousands of dollars for similar thinking?”— Blair Enns, amazon.comTagged: Pitching, Creative Business, spec
“Presenting is a tool of swaying, while conversing is a tool of weighing. Through the former we try to convince people to hire us. Through the latter we try to determine if both parties would be well served by working together.”— Blair Enns, amazon.comTagged: Pitching, Creative Business
“The over-supply of undifferentiated creative firms has necessitated a [pitching] process that keeps the client from being overwhelmed.”— Blair Enns, amazon.comTagged: Pitching, Creative Business, spec