“Getting rid of duplicate pages and consolidating signals to one canonical URL is not rocket science and doesn’t sound as sexy as structured data, RankBrain or voice search, but it’s still a great way to improve rankings, traffic, and ultimately revenue.”— Robin Rozhon, rozhon.comTagged: SEO, Google, Media Cliff Notes
“How did we know it’s the right thing to do? We simply looked at the percentage of indexed URLs that generates organic traffic and the number was depressing: Only 8.55% indexed URLs had generated at least one session in a month. That’s a painfully low number.”— Robin Rozhon, rozhon.comTagged: SEO, Google, Media Cliff Notes