“We used to call them “namestorms.” Get it? Denton didn’t want them too positive. They always had to have a negative connotation. Everyone else on the Web would have named it something like “HomeRun.com” or “BigWinner.com.” We’d put together these complicated spreadsheets with prefixes and suffixes t…”— Lockhart Steele, amazon.comTagged: Understanding Gawker Media, Negative, Deadspin