“Gawker is the hardest of our sites to define. It started out as a Manhattan media gossip site — and retains that initial personality. But that topic only appeals to 100,000 or so people. And Gawker.com now has a monthly global audience of 10m. It needs that scale to get internet advertising and to s…”— Nick Denton, gawker.comTagged: Publishing, Gawker Media