Book

Hey, Whipple, Squeeze This

: The Classic Guide to Creating Great Adsby Luke Sullivan, Bill Bernbach(1 total)

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, t

Characters

Luke Sullivan (1)Bill Bernbach (1)

However much we would like advertising to be a science—because life would be simpler that way—the fact is that it is not. It is a subtle, ever-changing art, defying formularization, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be…

— Luke Sullivan, Bill Bernbach, amazon.com

Originality Immitation Advertising Art Science


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