Lella and Massimo Vignelli: Two Lives, One Vision

My approach to work was influenced by my parents: find the most straightforward solution — not necessarily simple, but appropriate — and do it the best you can. Start with a good idea and go for it. I learned a certain decisiveness that a lot of people lack; I learned how to quickly scrap an idea th…

— Valentina Vignelli, amazon.com

Decisiveness Work Strategies

New York is a peninsula and Manhattan is an island and it doesn't belong to America — it is a continent by itself in a sense. That is why we are comfortable in New York; it is very European in one sense and very American in another and so it feels comfortable for an ex-patriot. But when you are in C…

— Massimo Vignelli, amazon.com

Cities New York City

Why is it better? How much better? Better for whom? Better for how long?

— Jan Conradi, amazon.com

Work Strategies

Do not deny history. American culture is based on novelty, on difference; Europeans are not interested in new ways as much as they are interested in refining a concept which has existed through the centuries. It is a continuing evolution, not a revolution.

— Massimo Vignelli, amazon.com

America Conservation Evolution History

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