“Camcorders and VCRs gave people the ability to make their own media, and demystified the process through which the media they watched was created. Stars lost some of their allure, commercials lost their impact, and newscasters lost their authority.”— Douglas Rushkoff, amazon.comTagged: Demystification, History Of Communication
“But real people don't engage with the world via big ideas. We engage through activities that are scaled to real life. Big ideas—at least the kind we recognize as big ideas—are for big entities: corporations, countries, continents. If we're going to begin operating on a human scale at least some of t…”— Douglas Rushkoff, amazon.comTagged: Change the World, Human Scale, Scale, Small is Big