“Novelty promotes memory. We are hard-wired on a biological level to look for something new, and even small changes to the mundane will stimulate our interest.”— Michael Scantlebury, thedrum.comTagged: How To Make Something Memorable, Novelty, newness, Grabbing Attention
“If we were to write a profile for humankind, our interest would be that we love to talk about ourselves. How do I know this? Let’s use Google Earth as an example. When this incredible piece of software came out, a platform that had taken images of every corner of the earth to allow us to travel and…”— Michael Scantleury, thedrum.comTagged: Advertising, Content, Marketing, strategy, Media