Book

Onward: How Starbucks Fought for Its Life without Losing Its Soul

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks

(5 total)

Characters

Howard Schultz (5)Joanne Gordon (2)

“Work should be personal. For all of us. Not just for the artist and the entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager, and the clerk.”

— Howard Schultz, amazon.com

Tagged: Work, Working, purpose

“No business can do well for its shareholders without first doing well by all the people its business touches.”

— Howard Schultz, amazon.com

Tagged: Business

“Success is not sustainable if it's defined by how big you become.”

— Howard Schultz, amazon.com

Tagged: Success, Business

“There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and…”

— Howard Schultz, Joanne Gordon, amazon.com

Tagged: Courage

“I grew up in the poor projects of Brooklyn, New York, paid my way through college, and moved to Seattle, Washington, with my wife, Sheri, to take a job as head of marketing for a small coffee company called Starbucks. I spent my first weeks working at the Pike Place store, learning all about coffee,…”

— Howard Schultz, Joanne Gordon, clintonhalpin.com

Tagged: KindlePasting