Our Brand Could Be Your Crisis

The character, Cole, declares, we can invent an app, start a blog, sell things online—words repeated so often they might as well be a prayer: Give-us-this-day-our-daily-bread-for-we-can-invent-an-app-start-a-blog-sell-things-online.

— Ayesha Siddiqi, thenewinquiry.com

Secular Theology Secularized Theology Secular Religious Practices

If meaningful work is now extracting the market value of your lifestyle brand, then life itself is ceaseless labor.

— Ayesha Siddiqi, thenewinquiry.com

The Business Suit Is Liberating

Life under contemporary capitalism demands an aggressive alienation from each other and our bodies. Most of western culture is dedicated to recouping sensation amid that strain. When your life doesn’t seem to have much meaning, wringing the most out of moments of pleasure and friendship take on a ne…

— Ayesha Siddiqi, thenewinquiry.com

Social Currency Millennials Social Capital Capitalism Alienation

I’ll throw you in a vine and make you famous and shit. This, and other exchanges about favor-based social economies, exemplify how much social capital has replaced liquid assets for millennials. There isn’t much cash between us, but maybe we’ll get friendly with the right celebrity online who’ll thr…

— Ayesha Siddiqi, thenewinquiry.com

Vine Social Currency Social Media Generation Millennials Social Capital

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