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‘Reach does not equal revenue’

: A Digiday+ Slack town hall with Fatherly COO Michael Wertheimby Michael Wertheim(1 total)

I think publishers are much more savvy now in general. We have seen the trend move toward engagement metrics and slightly smaller, but more targeted and engaged audiences. We are significantly smaller in owned and operated reach than are many of our competitors, but advertisers have responded very f…

— Michael Wertheim, digiday.com

Fatherly Media Scale Advertising Engagement

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