“Abraham Lincoln's Gettysburg address was 275 words long. Two hundred of those words were one syllable. I want to declare that Abraham Lincoln English is the official language of the Procter & Gamble Co., and I want to encourage that kind of simplicity… I think maybe 80% of the memos we write at P&G…”— Tom Laco, amazon.comTagged: Minimalism, Procter & Gamble