“Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate (CAGR) of 17% during this time period to eclipse $36 billion.”— Kevin Gallagher, businessinsider.comTagged: Media Cliff Notes
“If a consumer finds content to contain useful information, 34% of respondents did not mind that the post was sponsored.”— Kevin Gallagher, businessinsider.comTagged: Media Cliff Notes