Steve Jobs

“Raskin had little patience for Jobs's belief that you could distort reality if you had enough passion for your product.”

— Walter Isaacson, amazon.com

“We all know this is the one screen we want to do. So let's make it work.”

— Steve Jobs, amazon.com

“This was a lunatic plan... Apple would never be a consumer products company... We couldn't bend reality to all our dreams of changing the world... High tech could not be designed and sold as a consumer product.”

— John Sculley, amazon.com

“We had to drive a stake in the ground somewhere.”

— Steve Jobs, amazon.com

“Once again, Jobs's reality distortion field pushed them to do what they had thought impossible.”

— Walter Isaacson, amazon.com

“It was a self-fulling distortion. You did the impossible because you didn't realize it was impossible.”

— Debi Coleman, amazon.com

“[Jobs'] reality distortion is when he has an illogical vision of the future... you realize that it can't be true but he somehow makes it true.”

— Walter Isaacson, amazon.com

“A lot of people distort reality, of course. When Jobs did so, it was often a tactic for accomplishing something.”

— Walter Isaacson, amazon.com

“'The best thing to ever happen to Steve is when we fired him, told him to get lost,' Arthur Rock later said. The theory, shared by many, is that tough love made him wiser and more mature. But it's not that simple. At the company he founded after being ousted from Apple, Jobs was able to indulge all…”

— Walter Isaacson, amazon.com

“Steve Jobs was adopted. He asked his parents if that meant they didn't love him: No, you have to understand. We specifically picked you out.”

— Walter Isaacson, amazon.com

“Steve Jobs hires Paul Rand to design NEXT's logo and requests options: I will solve your problem and you will pay me. You can use what I produce or not, but I will not do options and either way you will pay me.”

— Walter Isaacson, amazon.com

“The modernist International Style championed by the Bauhaus taught that design should be simple, yet have an expressive spirit.”

— Walter Isaacson, amazon.com

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the ae…”

— Steve Jobs, amazon.com