Quotes from ‘The barrier to entry is zero’

“Either you really overpay for a Kardashian or insert top-tier talent, which is a bespoke transaction with lots of representation and tends to be less muddy. Or it’s anyone under 500,000 [followers]; just stick them on a list, and they don’t really matter at the end of the day. It’s content by the to…”

— Unknown, digiday.com

Tagged: Media Cliff Notes, Influencer Marketing, Instagram