“There is a substantially increased risk that any given branded content campaign will receive little traction when distributed on Facebook. This, in turn, will impact the return on investment of the campaign. The higher the cost of content creation, the more challenging it will be for marketers to to…”— Eric Berry, forbes.comTagged: Media Cliff Notes, Facebook Algorithm Changes, Branded Content
“The fact remains that Facebook has been the most effective driver of affordable traffic, meaning there is now a pronounced gap in the efficiency of branded content.”— Eric Berry, forbes.comTagged: Media Cliff Notes, Facebook Algorithm Changes