“A typical DSP charges advertisers a percentage of the media dollars that flow through its platform. An advertiser that spends $10M per year might pay its DSP $1M. At the most basic level, DSPs make more top line revenue by growing advertiser budgets. DSP expenses, however, have nothing to do with ad…”— Chris Kane, Jounce Media, medium.comTagged: Ad Tech, LiveRail, DSP