“I don't like to tell people what I think is good or bad about the social and psychic changes caused by new media, but if you insist on pinning me down about my own subjective reactions as I observe the reprimitivization of our culture, I would have to say that I view such upheavals with total person…”— Marshall McLuhan, cs.ucdavis.eduTagged: Tradition
“I'm making explorations. I don't know where they're going to take me… My writings constitute the process rather than the completed product of discovery; my purpose is to employ facts as tentative probes, as means of insight, of pattern recognition, rather than to use them in the traditional and ster…”— Marshall McLuhan, cs.ucdavis.eduTagged: Pattern Recognition, Work Strategies