Book

Understanding Media

Name: Understanding Media
ISBN: 0262631598

: The Extensions of Man : Critical Edition

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding

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Marshall McLuhan (1)

“Every extension of mankind, especially technological extensions, has the effect of amputating or modifying some other extension[…] The extension of a technology like the automobile ‘amputates’ the need for a highly developed walking culture, which in turn causes cities and countries to develop in di…”

— Marshall McLuhan, amazon.com

Tagged: Culture, Technology