“Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high. Intent to watch is the buzzword of 2018. That’s where the ad demand is. Autoplay sound off will continue, but the real growth will move to in…”— Brian Rifkin, digiday.comTagged: Autoplay Video, Marketing, Media, Advertising