“Any time you implement analytics in a website or application, it's important to start by identifying the questions you're trying to answer from the data you'll be collecting.”— Philip Walton, developers.google.com
“Instead of implementing outbound link tracking ourselves, we used the autotrack plugin to do this for us. Autotrack comes with a set of plugins for tracking common user interactions. Theres a bunch of things it can help with, but the main one we wanted was the outboundLinkTracker plugin.”— Chris Coyier, css-tricks.com
“The easiest way to send custom dimension data with your hits is to set their values on the tracker object. Since all hits sent from a tracker include all the key/value data it's currently storing, setting custom dimensions on the tracker will ensure those values get sent with all future hits.”— Chris Coyier, css-tricks.com
“Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.”— Evan Williams, medium.com