“Launch your meme boldly and see if it will replicate— just like genes replicate, and infect, and move into the organism of society.”— Terence McKenna, amazon.com
“Leonardo drew a cartoon of St. Anne and for 'two days a crowd of people of all qualities passed in naive excitement through the chamber where it hung.'”— Elaine Scarry, amazon.com
“I realized that influence was inextricably linked to impact—the more influence you had, the more impact you could create... The ability to make things go viral felt like the closest that we could get to having a human superpower.”— Emerson Spartz, newyorker.com